Starting mid-November to December, you can expect to see more Audi vehicles cruising the streets of Vietnam.
In cooperation with the Automotive Asia group, German automake Audi recently opened its first dealership in Ho Chi Minh City, Vietnam. Through Automotive Asia, Audi’s exclusive importer in Vietnam, Vietnamese drivers will soon be able to experience Audi’s luxury vehicles, such as the Audi A8 4.2L TFSI and the Audi Q7 4.2L TFSI. By next year, Audi plans to include the Audi A6, the Audi Q5, and the Audi A4 in the model range available to Vietnamese motorists.
Audi’s marketing and sales officials are confident with the make’s move to establish a dealership in Vietnam. Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales, says that South East Asia’s developing markets represent a great opportunity for Audi. “This year we’ll sell around 40 percent more cars than in 2007. For the next years, I anticipate high growth rates of 20 to 30 percent in the region.”
Vietnam’s high economic growth rate proved to be appealing to the German auto make. Audi’s most lucrative dealership in South East Asia to date is in Singapore, where the make enjoys a market share of 11.2 percent. South East Asia continues to be one of Audi’s fastest-growing markets.
With the establishment of a new dealership in Vietnam, Audi widens its frontiers in the South East Asian region. The said Ho Chi Minh-based Automotive Asia dealership is also expected to provide full vehicle service to Vietnamese Audi consumers, from expert maintenance to premium Audi parts.
(source for content: Audi press release, source for image: http://www.product-reviews.net/)






April 9th, 2009 at 3:10 pm
An interesting view of the automotive industry. Where do you see the future of the industry, will it ever recover or will there be major casulties?